Building a leading port automotive logistics platform in China

This is not only a new business, but also has good prospects, "said Lu Haihu, Chairman of Shanghai International Port (Group) Co., Ltd., evaluating the Shanghai Port Waigaoqiao Phase 6 project. He said that the planning and construction of the sixth phase of the Waigaoqiao project aims to enhance the comprehensive logistics service capabilities of Shanghai Port and create new highlights for its development.

The favorable location advantage determines the core position of Waigaoqiao Port Area in Shanghai Port, as well as its important role in serving the economic development of the Yangtze River Delta region and the Yangtze River Basin.

As an important component of the Waigaoqiao Port Area, Waigaoqiao Phase 6 is unique, "said Luo Wenbin, Deputy Commander in Chief of the construction of Waigaoqiao Phase 6. Firstly, it is the largest of the several phases of the Waigaoqiao Port Area project, with a total shoreline length of 1538 meters, a land area of 1.94 million square meters, and a designed throughput capacity of 7.8 million tons. Secondly, unlike the development of container terminal business in the first to fifth phases of the Waigaoqiao project, the sixth phase of Waigaoqiao is currently building a truly multi-purpose terminal, with business scope including general cargo, car roll on/roll off, containers, etc. It is a logistics terminal that meets the needs of modern port development.

By the end of this year, a large professional automobile roll on/roll off terminal will be built and put into operation in Waigaoqiao Port Area. At the construction site of the port area, it was observed that the 600 meter shoreline of the Waigaoqiao Phase VI car roll on/roll off terminal has been basically completed, and the construction of a 120000 square meter car yard is also in full swing.

The 600 meter coastline can accommodate three of the world's largest car roll on/roll off ships simultaneously. The dock berths have three elevations of 7 meters, 5.8 meters, and 5 meters, which can meet the berthing needs of various types of roll on/roll off ships.

Market demand determines terminal positioning

At present, China's automobile consumption accounts for about 7.5% of the global automobile consumption, making it the world's second largest automobile consumer and fourth largest automobile producer. The cost of automobile logistics accounts for about 10% of the total output value of the automobile industry, and the rapid expansion of the automobile market has also driven the rapid development of the automobile logistics industry. In 2006, the total output value and sales revenue of China's automobile industry exceeded 1 trillion yuan, which means that for every 1 percentage point reduction in logistics costs, the net profit can increase by about 10 billion yuan annually.

The mainstream of global automobile water transportation is roll on/roll off transportation. Using the port roll on/roll off terminal as a carrier, establishing a three in one automotive logistics platform consisting of terminal roll on/roll off business, vehicle and component distribution, and automotive value-added services, the third-party logistics services provided are an effective way to reduce automotive logistics costs. Based on this consideration, the Waigaoqiao Phase 6 project is positioned to develop port roll on/roll off business, in order to build a leading port automotive logistics platform in China.

What kind of port automobile logistics platform can be considered as leading in China? Luo Wenbin stated that there should be at least five factors: establishing stable partnerships with well-known domestic and foreign automotive companies; Having good relationships with shipping companies to provide sufficient cabin space and diversified routes, offering a comprehensive inland distribution transportation network, and establishing a multimodal transportation system for waterways, highways, and railways; Having advanced dock infrastructure and IT management systems; Ability to provide customers with full process automotive logistics services; We have an excellent team of employees and complete operating procedures and process standards to ensure stable service quality and customer satisfaction.

Realize a package of logistics services within 5 years

According to the plan, the Waigaoqiao Phase 6 Car Roll on/Roll off Terminal will achieve three levels of service functions. The first level is the basic services of the terminal, including ship berthing, loading and unloading, storage management, vehicle washing and inspection. This level is traditional dock loading and unloading services. The second level is automotive value-added services, including PDI testing, automotive inspection, verification, maintenance and other technical services, as well as imported car modification. The third level is to provide a package of logistics services, achieve "door-to-door" services, establish automobile distribution centers, optimize and integrate the supply chain, and realize the transmission and sharing of supply chain information.

Luo Wenbin said, "Find opportunities in one or two years, become stronger in two or three years, and expand in three or five years. Waigaoqiao Phase VI Automobile Roll on/Roll off Terminal will provide a comprehensive full logistics service in five years

Matched with modern hardware facilities, the software management of the Waigaoqiao Phase 6 project is also advanced and complete. The operation management system of the car roll on/roll off terminal not only supports terminal operations (including terminal operations, loading and unloading of ships, yard planning, warehouse management, port services, etc.), but also supports the integration of the supply chain, providing seamless connection to the upstream and downstream of the supply chain, increasing the transparency of the supply chain, so as to quickly and accurately meet the needs of car manufacturers and shipping companies. It is worth mentioning that the operation management system of the car roll on/roll off terminal can also provide information services for customers' market development and decision-making.

The construction goal of Waigaoqiao Phase VI Automobile Roll on/Roll off Terminal is to achieve control automation, management informatization, and logistics integration. It will integrate automobile logistics center, automobile business center, and automobile logistics information center, ultimately providing customers with full logistics solutions.

Industry insiders believe that the Waigaoqiao Phase 6 project is very consistent with the trend of modern port development and meets the needs of developing international logistics centers for third-generation ports.